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Case Study
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Transforming Public Input into Actionable Solutions for Transportation Planning
Every five years, counties update their Coordinated Transportation Plan, ensuring that residents—especially those in underserved communities—have reliable access to transportation for work, healthcare, and daily life.
The Challenge: Overcoming Barriers to Transportation
For Jefferson and Oswego Counties, the challenge wasn’t just gathering input but ensuring it came from those most impacted by transportation barriers, including:
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Limited mobility options – Residents struggled with infrequent or inaccessible transit services, making it difficult to reach jobs, healthcare, and essential services.
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The transition from public assistance to employment – Transportation costs often became a financial burden when individuals moved from public assistance to work, limiting their ability to remain employed.
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Medical transportation gaps – Missed appointments and poor follow-up care due to unreliable or unaffordable transport.
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Lack of trust in the process – Previous public input efforts felt disconnected from real action, leading to low engagement from both residents and key decision-makers.
They needed an efficient, inclusive, and actionable public input process to address these challenges.
Our Solution:
A Public Input Process That Works for Everyone
We designed and facilitated a structured, solution-focused public input session to ensure that feedback was not only heard but translated into meaningful, actionable insights.
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How We Gathered Input & Engaged Stakeholders
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Open Space facilitation – Allowed participants to lead discussions on the most pressing transportation issues they faced.
Breakout sessions categorized key barriers into four themes:
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Underserved Populations
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Employment & Education Access
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Medical Transportation Gaps
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Other Community-Specific Concerns
Guided solution-building – Instead of just identifying problems, participants collaborated to develop real-world solutions.
Seamless technology & process – Eliminated post-it notes, flip charts, and messy data processing by capturing structured, ready-to-use insights in real-time.
Inclusive & accessible participation – Ensured that individuals from all backgrounds could contribute meaningfully, leading to a more representative plan.
What We Discovered: Key Insights from the Public Input Session
By creating an environment where participants could speak openly, we gathered critical insights that had previously been overlooked:
Transportation affordability is a top concern.
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Many residents reported that transit costs prevent them from taking advantage of job opportunities.
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Suggested solutions included transportation stipends, employer-subsidized transit, and improved marketing of existing assistance programs.
Medical transportation gaps are a systemic issue.
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Residents miss critical medical appointments due to unreliable transit options, leading to worsening health outcomes.
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Participants proposed expanding non-emergency medical transport services and coordinating with healthcare providers to reduce scheduling conflicts.
Rural areas need better transit coordination.
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Many people in outlying areas lack regular or predictable service, making it hard to plan commutes or errands.
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Recommendations included expanding rideshare partnerships and creating a volunteer driver network to supplement existing services.
Stronger communication is needed between transit providers and the public.
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Many residents weren’t aware of the transportation services already available.
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The group recommended clearer transit marketing, real-time route updates, and community ambassadors to help people navigate the system.
The Impact: A More Effective & Inclusive Process
âž¡A Revised 5-Year Coordinated Transportation Plan – The final report incorporated key barriers, solutions, and stakeholder recommendations from the session, directly influencing policy and funding priorities.
âž¡ Higher engagement – Many participants stayed longer than planned because the session felt valuable.
âž¡ Faster decision-making – The final structured output reduced staff workload and ensured insights could be implemented quickly.
âž¡ Community-driven solutions – The counties now have clear, actionable strategies directly informed by those most impacted.


“Oh my, I planned on only staying for the first hour, then leaving for another meeting. This was so valuable that I stayed!”
“I learned a great deal, and I am significantly encouraged by all of the potential future solutions.”
“It was a great way to share ideas with a wide range of people from different agencies.”